We’re officially open for business at Agenda today. Stop by booth E5 to check out the line. If you want a preview, head over to http://wearetheprocess.com and enter “presto” as the password.

Agenda starts tomorrow and we’re busy preparing everything for the big day. If you plan to be at the trade show this week, stop by booth E5 and say hello.

Here are some photos of the Agenda catalog. Check ‘em out. Looks like we got a few tees in there.

See the rest of the photos after the jump. Read more »

We just finished packing and preparing everything for Agenda and we’re leaving for San Diego in just a few hours. Here’s a sneak peek at the tee we’ll be giving away to commemorate the first official appearance of our line. If you want one, you better come by the PROCESS booth and say hello. The show starts Thursday morning.

PROCESS Fitted by Estate LA [Grey/Black/Teal]

We’re proud to show you some of our caps that we’re offering to buyers at Agenda (taking place this week). We have two colorways of fitted caps that we’ve created in conjunction with our friends at Estate LA (America’s favorite handmade caps, made right in the heart of Los Angeles). We’re also offering a trucker hat in three colorways. The decision to create a trucker hat was a no-brainer. Georgia summers are unforgiving when you’re outside poppin’ wheelies… you need breathable mesh and a spongy sweatband in your cap.

See the rest of the collection after the jump. Read more »

Pick up a copy of the new Vapors Magazine this month and you’ll find PROCESS among other top brands in the Hype Circle section on page 115 and you’ll notice Rob Wonder rocking our Dirty Bird tee in the Hello My Name Is section on page 46. This is a milestone issue for Atlanta because you’ll find a spotlight on Decatur Dan, and articles on DJ Drama and Greg Street.

Copies should hit newsstands this week and are available at Magic in Las Vegas today. You can read it online now here.

A special package from our friends at Estate LA arrived today. More info coming very soon…
Shouts to Brett, Ryan, Myk, and Henry. Thanks for everything!

Photos by Ross Martin

Ross set up and manned the “photobooth” in the VIP Room at El Bar last night. Check out all the action after the jump.

Read more »

Photos by Joe Martinez

Thanks to everyone who came out to our event last night. Joe Martinez snapped a few photos of the event. See them all after the jump.

Read more »

If you missed out on our first look event at El Bar, download Cristo Disco’s new mixtape to feel like you were there. It’s hot.

Download PROCESS Mixtape Two by Cristo Disco

Come out tomorrow night (Thursday, August 14th) for a one night only release of the PROCESS Tomahawk tee in a limited edition colorway inspired by the Mexican flag for EL BAR. These tees will be for sale on a first-come, first-served basis. But come early to guarantee you get yours, get your picture taken, and stay late for drink specials. This is your chance to show some support and send us off Atlanta-style as we prepare for Agenda early next month.

Featuring:
DJ Cristo Disco [Nite Ratz]
Colleen Burley [Spirits]
Ross Martin [Photobooth]

-$3 Tecate
-$4 Shot Specials
-$5 Shawty (7oz. High Life + a shot of Whiskey or Tequila)
-$6 Margaritas

Our good friend, DJ Slugger [Nite Ratz], dropped his Summer of Love Mix Tape the other day. This is just another one of the many mix tapes coming to you via Nite Ratz and PROCESS this year.

Click here to download Slugger — Summer of Love Mixtape

Last week we started sending out samples of the PROCESS Collection, enhanced CDs with digital lookbooks and Mixtape One by Prince Presto, and physical lookbooks to boutiques and other key people that are helping to promote the line as we approach our first tradeshow and first season on store shelves. Are you one of the lucky people to get a package? Check your mail!

It’s on! The PROCESS Season One photo shoot at El Bar had such a good turnout, that we’re going to ask our friends to blow it out again with a One Night Only release of the PROCESS Tomahawk tee in a colorway inspired by the Mexican flag. The tees will be for sale on a first-come, first-served basis at a serious “homeboy discount”. We’ll be taking “happy snaps” for our website as well. If that’s not enough reason to show up, the fact that Rob Wonder will be in the house should have you writing “EL BARZZZ SHAWTY” on your calendars for Thursday, August 14th. More details on coming soon.

The highly anticipated mix from Prince Presto is here! You can find Presto and/or his homeboys, Cristo Disco & Slugger, doing sets all over town any night of the week. We see a lot of ourselves in these guys which is why we asked them to help us with this mixtape project. They work hard, play harder, and care about making good things happen in this town. Keep it locked here for more of Atlanta’s sound…coming soon. Cristo Disco’s mix is already in the works!

Download PROCESS Mixtape One by Prince Presto

[photos by Ted Ullrich]

Here in Hotlanta, we’re always trying to find new ways to stay cool during the summer. When we want our caffeine fix, we don’t drink iced coffees or americanos because they’re boring. Ted Ullrich (always thinking of fresh ideas) invented the Americola so that we could stay cool, buzzed, and uniquely Atlanta. The first step to enjoying an Americola is befriending your local barista. Our baristas of choice hold it down at Octane. These kids are ATL’s coffee experts. Seriously, they go to all kinds of espresso-making competitions and win with their eyes closed. If your local barista is down, then ask him/her to follow this recipe exactly as follows:

1) fill a pint glass halfway with ice
2) brew espresso directly into glass
3) add Coca-Cola (directly from fountain) until the mixture slightly overflows

Thanks to Matt Crumpton for letting us harass him while downing his Americola.

Thanks to Nike for reintroducing me to my true love. I’ve been rocking these bad boys for about a month straight since our PROCESS photo shoot at El Bar. They’ve touched the holy grounds of all our favorite Atlanta spots from Ponce to Peachtree.

They’re a classic Dunk High inspired by 1984 Vandals that used nylon. The choice of material back then was to create a lighter hoop shoe that feels soft and broken-in the first time you put them on. My Dunk High Nylons [Metallic Gold/Black/White ] are part of a 3 shoe quickstrike pack that includes 2 other colorways. No word on an exact release date, but expect them this summer/fall.

The same innovation push for “superior lightweight” is manifested in modern times through the Hyperdunk which drops on 7/26. If you’re not sure what that is, you’ve obviously been sleeping under a rock. Find out more on that tip here, here, and here. They’ve done an amazing job creating awareness and they KILLED IT with the Back to the Future II tie-in, which happens to be my favorite movie ever. If I could go back in time like Marty McFly, I’d find my way onto the creative team behind the Nike Hyperdunk campaign.

Anyway, if you want to see the Dunk High Nylons in person, you can find me at the Local tonight.

We’re taking PROCESS to Agenda in San Diego from September 4th — 6th. The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience will be as much of a lesson as it is a tool for us to launch PROCESS.

Potential Buyers: if you would like to schedule an appointment with us, please email sales@wearetheprocess.com.

Come out to EL BAR on Thursday night for Decatur Dan’s Birthday Bash. If you don’t have a chance to come out, stop by Standard this week and tell him “Happy Birthday”.
We’ll also be celebrating the birthday of ATL’s favorite designer/illustrator/volunteer…our very own, Georgios. If that wasn’t enough to get you out…Colleen Burley, will be serving up drinks all night long!

Decatur Dan’s Birthday Bash
Thursday, July 10th
EL BAR (21+)
Hosted by: DJ Sek
Spirits: Colleen Burley

Head over to antennamag.com to check out the mini-feature on our “wireframe graphic tee” in their transmissions section. This is a mash-up of our “PROCESSPROCESSPROCESS” and “EC Wireframe” tees originally designed for Epidemik Coalition, only better.

photo by Joe Martinez

Vapors Magazine picked up a story on our launch party/photoshoot featuring Atlanta’s own, Rob Wonder. Head over to VaporsMagazine.com to get the scoop!